The campaign will target women, girls, transgender women, and gender-nonconforming bike riders utilizing NYC’s bike lanes. “Cycling is an excellent way to get around the city,” NYC DOT Commissioner Ydannis Rodriguez said.
As part of its plan to get more New Yorkers cycling during “Bike Month,” NYC’s Department of Transportation has rolled out a public “My Bike, My City” campaign that is geared towards women and women-identifying people, which includes transgender women and gender-nonconforming individuals.
The campaign...