“Melania” received a hefty $35 million marketing push from Amazon, but in Manhattan there were many empty seats on opening night. Nationally, the surprisingly strong $8 million in first weekend box office still means it’s a long way from recouping Amazon’s investment.
Though Melania Trump’s new documentary opened to tepid reviews, it had a surprisingly decent office showing, grossing a reported $7 million in its opening weekend. How many of those seats were sold in Manhattan? The answer, if imprecise, appears to be not that many.
The pre-release publicity was huge-ly....