NIKETOWN, NYC

“Rumors of your hot Niketown run all over Amsterdam,” says the young Dutchman rushing past the giant orange swoosh in the megastore’s futuristic lobby on 57th Street, just east of Tiffany’s.
Despite its fame in Amsterdam, my favorite retail playground is unknown to my neighbors over the age of 35; but, dear reader, you’re in luck.
Here’s my Niketown diary: I’m pulled in by throbbing jazz music and painted slogans: “There’s time to sit when you graduate,” “Run like the Empire State Building, run 1,860 steps, run like the city.” Read more