The documentary received a hefty $35 million marketing push from Amazon, but even on opening day on Friday, Jan. 30 in Manhattan, there were many empty seats in the dozen theaters checked by Straus News.

01 Feb 2026 | 04:08

Though Melania Trump’s new documentary opened to tepid reviews, it had a surprisingly decent office showing, grossing a reported $7 million in its opening weekend. How many of those seats were sold in Manhattan? The answer, if imprecise, appears to be not that many.

The pre-release publicity was huge-ly....